I’m sure many of you are familiar with Zach Braff’s recent kickstarter campaign for his new movie Wish I Was Here. The campaign raised over 3 million dollars in the space of 30 days with over 46,000 individual backers. Definitely impressive figures. I backed the campiagn having been a big fan of Zach in Scrubs and his first movie Garden State, it was also a no-brainer to support considering the generous perks involved – including updates from Zach’s personal production diary on the website – Wish I Was Here Movie – for just a fiver.
However, like with all these miraculous things, there are the ‘haters’ – those who view Zach as a rich star ‘milking’ the general public for their pennies (a long and jubious debate). What I want to ask is has this campaign among others (Veronica Mars, Spike Lee) changed the face of independent crowdfunding? Have people like Zach promoted the platform and encouraged the public to flock in waves of generosity or have they furtively caused people to look away with advocated disgust? I’ve got a mixed mind state over this one, but if people want to give to the rich and famous then so be it, let’s just hope the causes stay true and desirable.
For filmmakers like us however, I can’t help but get excited about the Kickstarter revolution. It seems possible that Zach’s lovely 46,000 backers could scroll down a couple of pages and find a cosy little independent film they’d like to back. Lets be positive about this one!