Cannes 2015 Entry #2 – The Consequences
The consequences of the reality of the film industry are quite simple: hard work (past the expiry date). Yet, you might say hard work that hides in plain sight, as everyone appears to be having a very jolly time. I can’t think of another industry where one minute the work could produce feelings in the nature of a catastrophic disaster, and the next, make one whistle amongst the stars.
Here are a few reasons why I expect hard work to be the key to some shape of success. The competition is so fierce, there are some 12,000 filmmakers in attendance at the market, which means you need to stand out and that won’t happen without hard work. Remember, even a genius with talent smoking from their ears needs to work hard. The industry is constantly changing and strategies are evolving, so how else can one keep up with the trends? Consistently renewing one’s knowledge seems likely. There are a thousand other factors, but the hard work will surely bring those other factors into being, they couldn’t exist without it.
Now in relation to this blogisode (could that work?), we should be talking about Cannes. What are the consequences of Cannes for a beginning filmmaker? There are fountains of film posters looking you in the eye and saying, “hey, I’ve already been made, I have representation, and don’t you wish I was yours?” This is in relation to the market, a fascinating place, and it makes one realise that the film only begins its life here, not during any phase of production but afterwards. It highlights the importance of thinking about marketing and distribution from an early stage in the game. Of course, big ‘players’ know this and are even able to raise significant budget numbers in pre-sales, but for the truly independents it is easy to forget and dive head first into putting a picture on the screen. Liaise with a sales advisor and ask them how your film will sell, I am sure you can even establish a firing line from your very first treatment.
More consequences? Attend film festivals. They are passionate places with people as crazy as you are i.e. they consume unholy amounts of cinema and talk about not a whole lot else (this isn’t a criticism – it’s a blessing). It will inspire you and give you a clear-headed perspective on what is actually on offer, in regard to careers etc. Or, actually, as in my case, it may just confuse you more – “now, there are all these other jobs to consider?” Frankly, confusion, in this sense, or complications, is beneficial as it widens your horizons and by offering more pathways can only serve to sharpen the mind. Once the mind is sharpened, then you are ready to follow the heart and soul of you career choices. Okay, that last note was a tad sentimental; let’s stop before this post turns out like an pre-dated self-help guide…